My Story in Healthcare Professional Marketing

It's all about Skin

Skin has always been at the heart of what has driven my passion, nurtured my curiosity, sparkled my energy and challenged me to reinvent myself as life was taking me to different places around the World.

EARLY PASSION FOR SKIN AT THE PHARMACY ROGE-CAVAILLES - PARIS

My passion for skin started in Paris when I met Dr Pierre- Alain Nemet, a charismatic and visionary pharmacist, ahead of his time who owned the Pharmacy Roge Cavailles - the place where the RoC® brand was created and first distributed.
He was not an ordinary Pharmacist, he was an Artist, he was an Avant-Gardiste, a Skincare Innovator who taught me the secrets of Skincare ingredients compounding and initiated me to skincare Marketing.

CARING FOR SKIN - AVENE® THERMAL SPA

In the AVENE® quaint village within Haut-Languedoc in France, I discovered the natural and soothing benefits of Hydrotherapy on sensitive skin.
I contributed to advance Avène® evidence based approach in caring for patients suffering from dermatological conditions.

SKIN VIBE - LOS ANGELES

In the vibrant city of Los Angeles, I worked on the # 1 US dermatologist-recommended skincare brand challenging the status quo.
I worked at protecting and fostering the brand’s genuine relationship with Dermatologists with the launch of Neutrogena® Suncare products.

BEAUTY OF SKIN OF COLOR - PHILADELPHIA

Partnering with Skin of Color Experts, I participated to the launch of the AMBI® Skin care collection of products, a brand devoted to meeting the needs of Skin of Color complexions.
A stunning dive into gaining understanding of what makes skin of color distinct and unique physiologically and culturally.

SKIN AND NATURALS - AROUND THE GLOBE

An insightful journey into the world of Natural Ingredients and the demonstration of their skin benefits to Dermatologists and Pediatricians around the Globe.
I built the AVEENO® brand’s scientific and medical credentials in the USA and globally through the development of Natural Experts engagement programs.

BABY SKIN AND THE POWER OF HUMAN TOUCH - LONDON

Working on the Johnson’s® Baby brand, I discovered how Baby Skin differs from Adult skin and uncovered the fantastic power of human skin touch on baby skin.
The power of skin to skin touch in nurturing, connecting and fostering optimal infant development as well as mothers’ well-being.

AS GLOBAL VICE-PRESIDENT OF PROFESSIONAL SALES & MARKETING AT JOHNSON & JOHNSON® CONSUMER,

I led Healthcare Professional Activities for the Beauty, Baby, Oralcare and OTC portfolio of iconic brands globally.I changed HCP's conversation about J&J consumer brands by creating a global professional community of influencer marketers around the world, as well as by designing and rolling-out an innovative influencers framework model to drive new engagement with HCPs.

It's all about Skin

In 2016, linking my passion for skin with my 25+ years of experience in the industry, I created SkinLinkConsulting - to offer Creative Skincare Marketing Solutions for Healthcare Professionals & Innovation Teams. From skin Insights, Influencers programs to Strategic Brand Engagement models

Sylvie's deep expertise on skincare and dermatology coupled with her creative approach has resulted in very successful, innovative projects. Her ability to understand the needs of her client and accountability are remarkable and makes SkinLinkConsulting an amazing partner!

When I first met Sylvie I was impressed by her professionalism and level of knowledge in skin care. Getting to know her better I realized she is self-confident yet humble, very respectful to her coworkers and open to new ideas. Sylvie works hard and works smart. I think she loves a good challenge and thrives on figuring out the best way to deal with any situation. I would trust her with any skin-related consulting required.

Sylvie LEGENNE, Pharm D, MBA