METHODOLOGY

  1. Identification of the brand problematic
  2. Detailed review of competitive environment
  3. Deep-dive into supporting internal scientific data as well as latest external related scientific advances through literature research and access to scientific advances presented at Medical Meetings ( see Service 3- Medical Meetings Competitive Intel)
  4. Development of story lines and claims territories

BENEFITS

A  scientifically anchored approach contributing to building brand scientific credentialing and brand differentiation

Feedback from Clients

What clients say about SkinLinkConsulting
With Sylvie we are sharing the same passion about cosmetics and skin. Working with Sylvie has always been insightful, invigorating and outside the box thinking – every time sharp & to the critical point. For almost a decade while servicing her, during her Johnson & Johnson Consumer Inc. time, we engaged on two strategic imperatives: How scientific rationales can support a brand when reaching professionals and how to engage a consumer audience with meaningful and proven messaging. Now we are partnering on a great project WOCO – a new series of exclusive interviews with leading influencing women, driven by the same passion and expertise around advancing evidence-based skincare.
Sylvie's deep expertise on skincare and dermatology coupled with her creative approach has resulted in very successful, innovative projects. Her ability to understand the needs of her client and accountability are remarkable and makes SkinLinkConsulting an amazing partner!